Social media &
creator strategy.
A launch, a reset or a plan for the year ahead. I help you decide where social, content and creators go next, how they fit together and how to make your existing activity work harder.
Whether I’m working directly with a brand or pulling up a chair with an agency team, I bring fresh eyes and get stuck into the brief.
A plan your team
can work with.
Decide where social should focus, what content to make and which creators fit the brief.
What your project can include
- A review of your activity, available performance evidence and the category.
- Audience priorities and a clear role for social in the wider brief.
- Channel roles, content direction and creator recommendations.
- Creative briefs and guidance for the team delivering the work.
- A strategy presentation, agreed revisions and a practical handover.
Social thinking
that sharpens the pitch.
I join agency teams to develop the social and creator response to a brief.
I connect audience and category research with social, content and creator thinking, then shape the narrative that holds the response together.
Teams I’ve worked alongside
Ongoing
strategic input.
Fractional social strategy support across planning, creative development and review. An agreed allocation of time, subject to availability.
Discuss ongoing supportFrom first conversation
to final handover.
- 01
Talk through the brief
The brand, the question, the team and the deadline.
- 02
Agree the scope
The work, inputs, fee and timing, agreed before we start.
- 03
Develop & discuss
Review the material, build recommendations and work through them together.
- 04
Hand over clearly
Agreed recommendations and guidance for the people taking the work forward.
Working together.
Can the strategy include production guidance?
Yes. Depending on the scope, that can include creative briefs and guidance for the team producing the work. Production or delivery support can be discussed and scoped separately.
How are fees and timelines agreed?
We start with the brief, your team and the deadline. I then propose a scope covering the work, inputs, fee and timing.
Can I bring you in on an ongoing or fractional basis?
Yes. I can work alongside your team on an agreed allocation of time, contributing to planning, creative development and strategic review. We’ll agree where I can be most useful and the level of support.
Can you build on a strategy we already have?
Yes. If you already have a brand strategy, campaign idea or content plan, I can help translate it into a clear direction for social and creators, and identify where the approach needs sharpening.
Bring me
the brief.
Tell me the challenge, the timing and where you need direction.